· Free Shipping. Visit. Free Shipping. Visit. Most often customers can make a quit good bargains when buying a discounted product or purchasing during the sales. The festival occurs on the fifth day of the fifth month of the Chinese lunisolar calendar, falling on June 14th in In , the festival was among the top five holidays in China for online · August 20, (Lunar Date) Year of The Tiger. Virgo. Ren Yin Year, Ji You Month, Xin Wei Day. Clash: Ox Evil: West. Auspicious Direction. The God of Joy: Southwest. The God
Top 20 Chinese Online Shopping Websites in English . China Shops
As one of the most promising markets in the world, hundreds of entrepreneurs and international companies are trying to enter the Chinese market every day. In recent years, Chinese online sale dates customers have shifted toward online platforms in order to purchase products instead of going to brick-and-mortar stores. In order to help you understand the importance of adapting and planning your marketing campaign beforehand, we have made this short article reuniting 12 of the most important events that every marketer should be aware of when doing business in China.
They allow brands to launch promotional campaigns in order to attract as many consumers as possible. To explain the importance of these promotional campaigns, you have to know that Chinese consumers are particularly tempted to purchase products if they can benefit from discounts. So, you will have to plan which period and event is the most suitable to send vouchers and apply discounts.
Chinese society is benefiting from a growing purchasing power. Thus, people are able to afford and buy even more products, especially on e-commerce platforms.
However, if you want to be profitable and attract Chinese consumers, chinese online sale dates, you will have to adapt your strategies according to events and festivals that are specific to China. By doing this, you will be able to increase your ROI. Want to get started with eCommerce in China, but you are feeling overwhelmed with the info available? For almost every kind of business in the world, the goal of a company is to increase its ROI Return On Investment.
However, as many companies have settled their business and expanded their activities in China, the competition is tougher than ever. In order to increase your ROI, you will not only need to be creative to stand amongst your competitors, but you will also have to take advantage of festivals like the The Chinese New Year is the most important event in China and also one of the biggest shopping festivals, comparable to our Christmas.
In contrast to western countries that are using a solar calendar, China is using a lunar calendar. It is also an opportunity to bring the family together for feasting. During the Chinese New year, almost everyone returns to their hometown in order to celebrate this particular day with their relatives. Then, firms will begin to wind down their business a week or so prior to the first day of the festival.
To have an effective campaign for Chinese new year celebrations you need to start advertising early so that potential buyers know what products are available or promoted at some point between Christmas and when festivities begin.
Many brands use Chinese new year as an opportunity to show their understanding chinese online sale dates the Chinese culture through thoughtful video clips and short movies, others for instance launch limited new years collection or packaging, while other have special discounts and vouchers. Being aware of Chinese Festivals and celebrations is unfortunately not enough to meet a great success. Finally, you will have to ensure that you have a detailed schedule of opening and closing dates in advance, in order to organize and prepare your stocks of products.
After all, Chinese New Year is also a particular time of the year for businesses in China, as it is the time to re-group, chinese online sale dates, re-strategize, and re-staff for the new year to come.
The few last days of the Chinese holidays are also important because it is the Lantern Festival, which lasts for 4 days. It symbolizes a family reunion and people are able to release some lanterns in the sky. During this day, you will have to promote your products intensively, with colorful packaging, or you can also offer a product for one product purchased so they can give the other one to chinese online sale dates loved one.
You will also have to focus on social media, such as WeChat, Weibo, and Douyin, chinese online sale dates promoting campaigns celebrating love and care, chinese online sale dates. Your marketing campaigns should start around the middle of March and you have to know that promotions involving travel-related packages are really popular during this period of time.
The Chinese Labour Day is celebrated in China on the 1st of May. It started as just a day off but has become 5 days where people are able to spend time with their children, do the shopping and other things for themselves or others who may not be so fortunate. The longer vacations typically correspond with an increase in consumption which benefits all sectors including retail stores that depend heavily on consumer spending.
The Dragon Boat Festival is one of the most important Chinese festivals as it celebrates the life of Qu Yuan, a famous Chinese scholar. During this day, people eat Zhongzi rice dumplings and it is now common to give gifts. Gifts such as e-coupons, vouchers, high-tech products, and luxury products are highly popular. For example, you can create some WeChat H5 brochures with Zhongzi on them, and create mini-games allowing people to win prizes. Just like in a lot of countries summers sales are very successful with customers always looking at finding the best deals.
In Hong Kong during the summer shopping season, July and August are marked by events that allow shoppers to find products with rebates, chinese online sale dates. These opportunities have been a major lure for mainland Chinese consumers who love high-quality items at lower prices!
For example, these past few years many brands were able to boost their sales thanks to the release of limited-edition products on their website. It was also a way for consumers to engage with their favorite brand on social media. Over the years, the Qixi festival is increasingly turning into a shopping festival, chinese online sale dates, so you will definitely have to consider integrating buzz-generating campaigns in your marketing strategies. By doing this, it will be a great opportunity for you to drive e-commerce conversions.
Considered as the National Holiday, it is also known as the Golden Week. This week is one of the longest Holidays in China after the Spring Festival holidays. Many people decide to travel during this Golden Week and consumption usually skyrockets during that week, chinese online sale dates. Mid-Autumn Festival 中秋节 is also one of the family-oriented holidays in China and the most important after the Chinese New year.
Also known as the Moon Festival or Mooncake Festival is a traditional holiday celebrated by many East and Southeast Asian people. It can be traced back to years ago at a time where peoples where celebrating the moon in hope for good harvest. The festival sees family coming together and exchanging gifts such as fancy moon cake and snacks boxes.
The mid-autumn festival has become an important day for companies who uses the meaning and esthetics of the holiday to sell gift box and limited edition. A celebration such as the mid-autumn festival is also chinese online sale dates excellent way to leverage emotions such as nostalgia and create a stronger engagement with your target audience. It is a good opportunity for an international brands to show they care about the Chinese culture.
It chinese online sale dates be compared to Black Friday in the United States. Chinese eCommerce apps offer a plethora of marketing tools, such as special deals or discount, pre-purchases, and so on, to merchants who want their brand and products hyped up enough for the biggest day of the year.
NB: On Originally launched to support smaller Taobao vendors that could not compete against huge brands on Still, an event that comes with a few advantages to smaller sized vendors, for instance inthere were no commission fees for sales made during the event. Although the event is not as big as As in many western countries, Christmas is also a synonym of festivities in China, even if it is not a traditional festival in China.
Young people are especially fond of the Christmas atmosphere around snow and Santa Claus, chinese online sale dates. You will be able to apply kind chinese online sale dates the same marketing strategy in China as you have here. During these events and festivals, Chinese consumers will be more actively looking for products, brands, and deals. During this time, you should use content to build buzz, using keywords and hashtags to ensure that consumers will click on your ad.
It is important to underline the fact that if you want to advertise your products as well as your brand in China, you might probably want to hire a KOL Key Opinion Leader who acts as an influencer. However, you will have to take into account that there are some promotion periods in China. So, you will have to contact them at the appropriate time, chinese online sale dates, not too early nor too late, in order to be prepared and be up-to-date.
To know when you should contact KOLs, chinese online sale dates, you can look at the recap at the end of this article.
We know all the subtleties of the Chinese market and how to engage an audience during different kinds of festivals. Contact us to discuss your projects in China and we will help you enter the Chinese market and benefit from the advice of our experts, chinese online sale dates. Thanks to the fast development of technology, the appearance of computer and Internet chinese online sale dates change the way chinese online sale dates are living and makes everything relatively convenient, but still respects the customs and tradition of humans.
Just by clicking mouse, chinese online sale dates, people can choose to hold a memorial ceremony for their beloved relatives or friends who chinese online sale dates. Yes, social media can help your e-commerce business in China, chinese online sale dates, but there are a few things you need to keep in mind.
How companies which sell on e-commerce should use Chinese social medias? A lot of foreign companies are using Tmall or other platform to sell their product in China, chinese online sale dates.
Every brand has to be on social media, even…. For companies and brands looking to break into the Chinese market, selling on Tmall is an essential step. But for brands looking to sell on Tmall, there can be challenges, and this is….
Nowadays, our way of consuming is more and more revealing of our identity. Indeed, we do not consume only by chinese online sale dates get dressed, get food….
Every purchase is more considered because it reflects our identity. Tmall Global is the leading Chinese cross-border e-commerce app and is booming in both China and abroad. Thank you for your article! All your article are so interesting and efficient for people who want to attract Chinese consumers. Now I understand why there are so much people on the Great Chinese online sale dates between June and July.
I chinese online sale dates that this calendar is also very useful for tourism industry. Your email address will not be published. DOWNLOAD our Free e-commerce Guide. Skip to content. Contact us. Previous Previous. Next Continue. Similar Posts. One Comment Thank you for your article! Leave a Reply Cancel reply Your email address will not be published. Let's Discuss Your Project? DOWNLOAD our Free e-commerce Guide All the thing you need to know to sell products in China.
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In China, The Future of Shopping Is Already Happening
, time: 10:52Important dates for online retailers
· Free Shipping. Visit. Free Shipping. Visit. Most often customers can make a quit good bargains when buying a discounted product or purchasing during the sales. The festival occurs on the fifth day of the fifth month of the Chinese lunisolar calendar, falling on June 14th in In , the festival was among the top five holidays in China for online · August 20, (Lunar Date) Year of The Tiger. Virgo. Ren Yin Year, Ji You Month, Xin Wei Day. Clash: Ox Evil: West. Auspicious Direction. The God of Joy: Southwest. The God
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